A “coneflower” refers to a group of flowering plants belonging to the genus Echinacea, which is part of the daisy family (Asteraceae). These plants are characterized by their large, showy flowers that typically have a prominent central cone surrounded by petal-like ray florets, which can be various colors, commonly purple or pink. Coneflowers are native to North America and are often used in gardens for ornamental purposes, as well as for their medicinal properties in herbal remedies. The term can also refer to other related plants in the broader family.