A “catchword” is a term or phrase that is particularly memorable and often used to attract attention or convey a specific idea. It is sometimes employed in marketing, politics, or literature to encapsulate a concept in a way that resonates with the audience. Additionally, a catchword can refer to a keyword or phrase that is used as a label or slogan to summarize a broader theme or trend. In a broader sense, it can also denote a word that is frequently used in a specific context or discourse.
